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Skin type stories

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The truth about sensitive skin

Understand what your skin type means, its misconceptions and the ingredients to look out for.

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The truth about balanced skin

Understand what your skin type means, its misconceptions and the ingredients to look out for.

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The truth about combination skin

Understand what your skin type means, its misconceptions and the ingredients to look out for.

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The truth about dry skin

Understand what your skin type means, its misconceptions and the ingredients to look out for.

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The truth about oily skin

Understand what your skin type means, its misconceptions and the ingredients to look out for.

Trends decoded

Ingredient stories

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The truth about Caffeine

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about ceramides

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Glycolic Acid

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Hyaluronic Acid

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about lactic acid

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Niacinamide

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about retinol

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about salicylic acid

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Vitamin C

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Vitamin E

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Panthenol

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Citric Acid

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Propylene Glycol

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Adenosine

Dive into what the ingredient is, how it works, and its myths we’ve busted.

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The truth about Glycerin

Dive into what the ingredient is, how it works, and its myths we’ve busted.

Focus area stories

Product stories

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The truth about balms

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about cleansers

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about creams and lotions

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about exfoliators

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about eye care

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about facial oils

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about lip care

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about makeup removers

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about masks

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about micellar waters

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about mists

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about serums

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about sun protection

The what, the why and the how about the product. With our most popular myths debunked.

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The truth about toners

The what, the why and the how about the product. With our most popular myths debunked.

Routine step stories

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