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Free skin and hair analysis

Not all beauty works for you. Let's find a routine that does.

Get 30% off your personalised routine—matched to your hair with advanced analysis

Get your diagnosis

How it works

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1. Diagnose your hair

Complete our haircare quiz, designed with experts to learn what your hair needs

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2. Personalise your routine

Discover the most compatible products for your hair and goals

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3. Shop and save

Unlock discounts when you buy 2+ items from your personal routine

Our brands

Biolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logoBiolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logoBiolage logoKérastase logoL'Oréal Paris Elvive logoL'Oréal Professionnel logoMatrix logoPureology logoRedken logoShu Uemura logoVichy Dercos logo

Why Noli?

We believe in science over sponsorship

We use the latest haircare technology and research to impartially recommend the right product for you

We only recommend beauty brands you already trust

Our routines are carefully curated with the best science-backed brands that are loved by millions of customers

We put our money where our mouth is

Don’t love a product we’ve recommended? We’ll give you a full refund – even after you’ve opened it

  • Save an extra 30% on £50+ routines

    Or, save an extra 20% on £30+ routines

  • Free U.K. shipping

    On orders over £20+

  • Money back guaranteed

    Fuss-free returns if it's not a great match

Frequently asked questions

No! By purchasing a Noli routine you are not subscribing to a routine. You are making a one-off purchase of products to help you with your concern area.

Take our quiz to uncover your bespoke skincare and haircare routine, our proprietary recommendation algorithm will recommend you a routine designed specifically to help you meet your skin concerns and haircare goals. We only recommend products we believe you’ll love and that are best for your specific skin and hair concerns and preferences — no behind-the-scenes biases or product pushing.

Designed with world-class skincare and haircare researchers and made available to everyone thanks to AI, our algorithm uses 50+ different criteria to decode every product — assessing their suitability to your skin type, hair type, preferences and focus areas. The routine includes essential product recommendations and clear explanations on why they are right for you.

When you buy Noli routines you get access to much higher discounts than you would if you bought the products individuality. It’s our way of helping you on the next step of your skincare and haircare journeys.

If you buy a routine that we have recommended and you’re not totally happy with the products after trying them, you can return the items to us, within 14 days of receiving your order.

To find products that work for your specific skin and hair focus areas, we recommend you use the routine. But if you are here to just refill one of your favourite products you can shop all products here.

What Noli can help with

Clear Scalp

Soothe discomfort

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Colour Radiance

Preserve vibrant hues

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Curl Care

Enhance natural curls

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Detangle

Ease tangles & knots

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Frizz Control

Smooth out frizz

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Oil Control

Reduce greasy roots

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Repair & Protect

Restore hydration

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Shine

Get your hair glowing

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Thinning & Loss

Restore hair growth

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Volume

Boost volume & bounce

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Build a bespoke routine,
just for your hair

Build your routine (BETA version)
  • Free U.K. shipping

    On all orders over £20

  • Money back guaranteed

    Fuss-free returns if it's not a great match

We accept

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